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How to Attract Visitors to your Exhibition Stand

  • Writer: AMC Exhibitions
    AMC Exhibitions
  • Jun 16
  • 4 min read

Updated: Jun 18

Whether you’re a first-time exhibitor or a seasoned trade show veteran, one thing remains true: getting noticed is everything. Exhibiting takes time, energy, budget and logistics, whether your stand is large or small. So it makes sense to ensure that your stand is working hard for you as well as looking good. It should be attracting the right audience, driving real conversations, and getting you results.


With that in mind, here are our 6 top tips on how to make the most of your exhibition stand.


1. Start With A Stand Design That Stops People In Their Tracks

Your stand is your first impression – and at a busy show, it might be your only one. Visitors make split-second decisions about where to stop, so your display needs to grab their attention immediately.


Think bold visuals, strong branding, and clever use of space. At AMC Exhibitions, we focus on combining creative design with practical build expertise to deliver bespoke exhibition stands that stand out for all the right reasons. It’s the perfect balance of impact and functionality.


Top tip: Consider your visibility across the hall. High-level signage or suspended features can help you rise above the crowd.


2. Use AV and Interactive Tech to Boost Engagement

Once you've caught a visitor’s eye, you need your exhibition stand to keep them engaged. Audio-visual elements like LED walls, touchscreen displays or looping brand videos are proven ways to draw people in and hold their attention.


Adding interactive elements – such as product demos, virtual tours, or even games – can make your stand memorable and give people a reason to stick around.


AMC Exhibitions offers fully integrated AV support, so whether you need a slick product video or a full digital wall setup, we’ll help make your tech work hard for you on the day.


3. Create an Open and Welcoming Layout

Layout plays a big role in footfall. Closed-off designs, high counters or awkward furniture can create invisible barriers. The more open and accessible your space feels, the more likely people are to step in.


We work with clients to design intuitive layouts that encourage movement and interaction – open corners, demo zones, and casual seating that invites people to linger.


Top tip: Place key messages and visuals at eye level to catch attention from every angle.


4. Offer Something Worth Stopping For

Give people a reason to visit. That could be an exclusive offer, live demo, or giveaway that gets them talking. Think beyond pens and flyers – can you offer something genuinely useful, entertaining or unique?


Branded samples, useful freebies, or even a barista coffee machine can create a buzz. If you’re launching something new, your exhibition stand is the ideal place to showcase it. Just check with event organisers first – some venues restrict food and drink unless it’s purchased through approved suppliers.


AMC Exhibitions can help you incorporate demo areas or product displays into your exhibition stand design, keeping your offer front and centre.


5. Get Your Team Exhibition-Ready

A great exhibition stand is only half the picture – your team brings it to life. Friendly, informed staff can turn browsers into leads.


Brief your team beforehand: clarify roles, messaging, and how to follow up. Clothing matters too – branded elements or coordinated outfits could help reinforce your presence, but you’ll want to match the vibe of the event. Some shows are more formal, others are more relaxed and creative.


Also consider how your team uses the space. Bags and coats left out can make a stand look cluttered or block key areas. Build in hidden storage where possible (we can help you there), and be mindful of numbers – too many team members chatting together on stand can unintentionally fill the space and put visitors off! But equally, visible energy and camaraderie can make your stand feel more welcoming. It's all about balance.


Need a quieter zone for meetings? We can design semi-private spaces or seating areas into your exhibition stand layout to support deeper conversations.


6. Promote Your Presence Before, During and After the Event


Don’t wait until the doors open to generate interest. Promote your exhibition stand in the run-up via social media, email, and your website. Share your stand number, tease what’s on offer, and invite people to visit.


During the show, live updates and behind-the-scenes posts can increase visibility. Even a simple photo once you’re set up helps people find and recognise your stand.


After the event, follow up while conversations are still fresh. A general recap on social or email can also reach those who missed you on the day.


Top tip: Prep most of your content before the show, with placeholders for photos or updates – so you’re not overwhelmed when you’re back in the office.


Ready to Stand Out?

Whether you're new to exhibitions or ready to level up your next event, AMC Exhibitions is here to help you shine. We design and build custom exhibition stands that look good and deliver results.


Take a look at some of our previous stand designs here, or get in touch with our team today to start planning an exhibition stand that brings people in – and keeps them talking.


 
 
 

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